State of the SEO Union April 2025

Ross Cohen • May 2, 2025
By Ross Cohen October 30, 2025
Discover how schema markup helps boost your local SEO by improving how Google reads your business information, enhances search visibility, and drives more qualified local traffic.
By Ross Cohen October 30, 2025
Learn how backlinks impact local SEO rankings, boost authority, and help small businesses improve visibility in Google’s local search results.
By Ross Cohen October 30, 2025
Learn how ad copy influences Google Ads click-through rates and discover proven strategies to write compelling, high-converting headlines and descriptions.
By Ross Cohen October 30, 2025
Discover how call-only ads help local businesses drive more phone leads directly from Google search. Learn how they work, their benefits, and how to set them up effectively.
By Ross Cohen October 29, 2025
Learn how small businesses can compete with big brands in Google Ads using smart targeting, local SEO, and strategic optimization for better ROI and visibility.
By Ross Cohen October 29, 2025
Learn how Smart Bidding in Google Ads uses AI and machine learning to optimize bids, boost conversions, and maximize your marketing ROI automatically.
By Ross Cohen October 29, 2025
Discover how combining Google Ads with local SEO boosts visibility, drives traffic, and helps small businesses dominate search results and local markets.
By Ross Cohen October 29, 2025
Learn how review velocity and recency impact local SEO, influence Google rankings, and help small businesses maintain trust and visibility online.
By Ross Cohen October 29, 2025
Discover how third-party reviews on sites like Yelp and Facebook can influence Google rankings, boost trust, and strengthen your small business SEO strategy.
By Ross Cohen October 29, 2025
Learn how small businesses can respond to customer reviews strategically to boost SEO, build trust, and improve local search rankings.