You’ve taken your marketing and website strategies and turned them into thousands of new monthly visitors. However, are you doing enough to convert those prospects into warm leads?

People are drawn to your website but if there’s nothing for them to do once they get there, they’ll leave quickly. Tony Haile, the CEO of Chartbeat, explained that 55 percent of website visitors spend less than 15 seconds on a page.

Your site could be one of the 55 percent if you’re not giving people a reason to stay on it for an extended amount of time. To keep visitors on your website long enough to take some sort of action, such as providing contact information or subscribing to a newsletter, you’ll have to offer engaging content and features.

Websites with bad UX are kind of like the Upside Down from “Stranger Things:” They’re ugly, difficult to navigate and everywhere – even if you can’t see them. Nobody wants to be trapped on a website with bad UX. If people do end up on an ugly, boring website they’re bound to bounce.

There’s a long list of UX best practices you can take advantage of to make your website the kind of site people don’t want to leave. Visual content is extremely important. And how you organize the website and it’s navigation options are also crucial aspects of UX. By building a better website you’ll convince visitors to stick around long enough to convert into leads.

If a visitor is interested in what your business has to offer he or she will probably want to talk to someone. However, email or submission forms often languish in inboxes for days before someone responds. And phone calls aren’t always convenient or answered. Your website visitors need a guaranteed way to engage instantly with your brand.

By adding a live chat widget to your website – or a “Text Us” button to your mobile site – you can offer visitors an instant engagement channel. A live chat service can help you generate 40 percent more leads through your website. All because it provides visitors a fast and easy way to connect with your business.

By 2021 video traffic will comprise 82 percent of all consumer internet traffic, according to Cisco. If you’re not leveraging video to improve your website, you’re allowing your online presence to fall by the wayside. Video is easier to consume than text and it’s easier to build a clean, well-organized website around it since videos take up less space than lengthy landing page copy.

Your videos should be short, informative and optimized for search. Make sure the titles and descriptions are relevant so that your videos rank high in Google’s search listings. Video offers the dual benefits of keeping people on your website and informing them of your products or services.

Website traffic is great. But if you’re not converting visitors into leads – and, eventually, paying customers – then web traffic isn’t doing much for your bottom line. By adding engaging elements to your website you’ll keep visitors around long enough to provide compelling information and convince them to speak to a sales rep.

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