Can I Do SEO On My Own?
Emily Lupinacci • March 15, 2018
It’s a question we get a lot: I’m a small business owner, can I do SEO on my own ? The answer is: of course! You can do anything you set your mind to. But there are a few reasons our clients decide to have us do the heavy lifting SEO-wise while they continue to run a successful business.
Here’s why it might make more sense to have a professional (like us!) take the reins:
- SEO takes time. It’s not rocket science, but it will take up a chunk of your daily schedule. SEO is done on your home page, services pages, blog, videos, and elsewhere on the web. Contrary to what you may have heard, simply adding more content is not always best. You need to be strategic about the way your content is uploaded, and that can take some time.
- You’ll need to do a lot of research. There are a ton of free resources out there on SEO, including what you’ll find on our blog (like what SEO can do for a small business and how to make your website faster ). However, just as Google’s updates to the algorithm never stop, the research doesn’t either. We dedicate time each week to finding the latest search engine trends because they never stop changing. And because time is money in the world of SEO, we can’t waste it on out-of-date tactics.
- Collaboration is key.
One thing that helps us stay on top of new trends is the fact that we’ve got a diverse skill set in this office. If our content strategists aren’t sure how a specific update might affect a website, the web development office is about six steps away (a few more if you’re in Audrey’s cube). A lot of SEO is also trial and analysis, which is much easier when you have a team to bounce things off of. Going solo with SEO is tough, so a little teamwork goes a long way.
- Not for the faint of heart. Speaking of trial and analysis, SEO takes a certain resilience that might not be available to you if you’ve got a separate business to run. We’ve spent many, many hours on the phone with Google, Facebook, and web hosting support for our clients. Trust me when I say that hold music on that scale is not good for your sanity. We’ve learned plenty of pro-tips and shortcuts over the years, but it’s not something that happened right away.
So I Can Do SEO On My Own—But I Shouldn’t?
Not without talking to us first. Our services are priced competitively for small businesses, so there is a good chance we can help you boost your web presence without depleting your finances. For an idea of how much local SEO costs , schedule a quick call with Ross, our founder, here.
The post Can I Do SEO On My Own? appeared first on GetPhound.
Track and analyze customer calls to optimize Google Ads, improve ROI, and gain insights that turn high-intent calls into measurable business growth.
Combine Google Ads and local SEO to increase local visibility, attract targeted customers, and maximize ROI with optimized campaigns and landing pages
Community involvement strengthens local SEO by generating backlinks, enhancing credibility, and increasing visibility for small businesses through partnerships, sponsorships, and local collaborations.
Conducting a local backlink audit helps small businesses identify high-value links, remove harmful ones, and strengthen SEO authority to improve search visibility and attract more customers.
Local partnerships help small businesses earn high-quality backlinks, strengthen credibility, and increase visibility in community-focused search results.
Increase your local search presence with accurate, high-quality citations. Learn how consistent listings enhance SEO, credibility, and customer discovery.
Optimize images and videos on your local business website to boost SEO, enhance engagement, and strengthen geographic relevance for higher search visibility.
Unlock local search growth by targeting long-tail keywords. Learn how specific, location-based phrases drive high-intent traffic, boost conversions, and improve your local SEO strategy.
Boost local SEO by using strategic internal linking to connect service pages, blogs, and FAQs. Improve rankings, site structure, and visibility in your local market.
FAQ schema boosts local SEO by clearly showing Google your business answers real customer questions. Structured, location-focused FAQs increase visibility, clicks, and trust.
